In 1994, a group of college men from the Phi Kappa Psi fraternity at UCLA visited Los Cabos as the guests of JP Nelson, Jerry Nelson’s son. During the week, many of the men approached Jerry and asked him about his life, how he got started in business, and how he’d become so successful. In an informal setting, Jerry obliged their requests and answered their question. Jerry also learned something – that while these men had outstanding academic preparation, they had much to learn about life after college.
As word spread of Jerry’s informal mentorship sessions, more men wanted to come and learn the lessons others were bringing back to their campuses. These events quickly became extremely popular with college students and over the next couple of years Jerry hosted dozens of young men at his Los Cabos home. As the events grew, Jerry invited his colleagues and friends so they could share their wisdom and experiences. Before long, over 400 students and 100 alumni were visiting Jerry’s Cabo estate each spring. The popularity of the program was such that it was becoming a challenge to accommodate everyone.
In December of 2002, Jerry purchased the old Maria Gaviota hotel, just down the beach from his Cabo home. Days later it was renamed Marbella Suites en la Playa and renovations began . By March 1, 2003 the hotel was ready to host the first of several Spring ALA sessions. Marbella Suites continues to host students for the ALA sessions.
In 2003, the American Leadership Academy (ALA) was incorporated as a charitable entity, a board of directors was elected and the ALA became an annual event.
Thousands of college students have now experienced the ALA program. As guests of the American Leadership Academy, students are encouraged to enjoy their time in Cabo, but also to make the best of the opportunity to Learn, Return to their campuses and Lead. We encourage them to embrace one of Jerry’s favorite sayings:
“If it is to be, It is up to ME!”