It has not changed; your website is the foundation of your marketing strategy. However, these days, social media sites are altering the landscape of Internet marketing in a significant way. More and more businesses are becoming involved in social media marketing, and for a very good reason. The social media websites, such as Facebook, YouTube, and Twitter, are helping businesses and industries worldwide interact with each other and improve their online presence. Over the last several years, websites such as these have developed into a vital customer service, marketing, and PR resources.

What exactly is social media networking?

Social media is any tool or website that promotes or assists communication and interaction among its users. For instance, on Facebook you can create a profile and post comments that other members in your community can see. Twitter is very similar in that it allows users to post status updates on a regular basis, helping friends and followers stay informed about their latest activities. YouTube, on the other hand, is a more expansive tool which allows you to broadcast increasingly popular interactive videos. After a simple upload process, users can tag their clips and track them thereafter. Additionally, you can now set up your YouTube account so that it automatically updates your Twitter followers and Facebook friends whenever you upload a video.

Why Should I Jump on the Social Media Bandwagon?

All network marketers who use social media such as Twitter, Facebook, and YouTube will have a significant advantage over their competition. These and other social networking sites tend to make your products and services more personally relevant to your potential clients. Even though it doesn’t happen overnight, you will eventually have more web-goers and new quality leads knocking at your virtual front door. By tapping in to the millions of active social media network users your audience and overall reach will grow exponentially.

In addition to helping you generate networking leads and build relationships, social media sites will be able to help you improve your market strategies, services and the products you need to serve your customers’ needs. In today’s world, customers certainly expect to hear from you and you don’t want to miss these opportunities any longer. You can be involved in valuable online conversations, especially through Facebook and Twitter, which offers you the chance to close the gap between you and them. If you choose not to take part in these worthwhile discussions, you’ll be neglecting crucial prospects for MLM leads and list building.

Since the Internet is available to all users at no cost, network marketing with social media is even more important in these rough economic times. If it all works correctly, you will drive new traffic, generate new leads and build your list more quickly.

Remember, though, social media sites are not only for those organizations with limited funding and resources. Whether you choose to link back to your website from Facebook or incite meaningful action through an inspiring YouTube video, social media tools help you effectively communicate your company’s message with proficiency and clarity.

Ultimately, network marketers should consider tapping into social media resources because they make it easier to:

Establish ongoing relationships

Exchange quality information

Generate MLM leads

Create a legitimate business profile

Build lists

Communicate with customers and clients

The Bottom Line

Every day it seems there is something new to learn as the social media marketing is sweeping the Internet worldwide. Now is your chance if you have not already jumped on the bandwagon. Unless you do it you will fall farther behind your competition with each passing day. So, do some research, set clear goals, and get started today. Create a Facebook account for your business, post daily updates on Twitter, and launch a short YouTube video promoting your brand.

It won’t take long for you to recognize just how easy and effective social media is. Whatever marketing method you decide to go with, you will be glad you did.